Program: Quebec Hotel Investment Conference 2026

Gain valuable insights into the future of Québec’s hotel and tourism sector through a comprehensive economic and industry outlook. This session will explore the province’s economic landscape, including business activity, infrastructure investment, visitor demand, government priorities, and the key factors influencing hotel performance and investment opportunities. Attendees will gain a deeper understanding of the opportunities and challenges shaping the sector, helping them anticipate market changes and make informed decisions in an evolving business environment.

Tourism Montréal’s marketing momentum has helped elevate the region’s visibility, strengthen destination demand and amplify the presence of hotel brands across Québec. In partnership with some of the province’s most creative and forward-looking marketing firms, the city and its tourism partners are leveraging artificial intelligence and data-driven strategies to reach, influence and convert travellers more effectively.

As national visitation grows and international markets expand, this session will explore how hotels can use these tools to attract new streams of clientele, improve market reach and compete more effectively for demand. Hear from experts who know how to build audiences, move markets and turn visibility into bookings.

This essential session will focus on the realities of hotel acquisitions, development and financing in Québec’s current market. From construction costs and lender expectations to transaction appetite and ownership strategy, the conversation will go directly to the issues shaping hotel investment decisions today.

Hear from focused lenders, leading advisors and experienced owners who have built, bought and financed hotels across the province. The panel will examine market activity over the past year, the trends shaping investment decisions today and what lies ahead as the industry looks toward 2027.

Access to equity remains strong across the hospitality investment landscape, but today’s hotel developers and owners are increasingly looking beyond traditional capital sources to create more flexible, strategic, and risk-balanced ownership structures. This session will explore how First Nations and other alternative partnerships, private equity, institutional capital, mezzanine financing, preferred equity, and lender-supported structures can support hotel development and acquisition opportunities across Québec.

Panelists include experienced investors, advisors, and lenders who will discuss practical approaches to capitalizing hotel projects in urban centres, secondary markets, resort destinations, and Indigenous-led or partnership-based developments. The discussion will highlight how alternative equity models can improve project feasibility, align stakeholders, support long-term community and economic development goals, and respond to changing market conditions.

As Québec’s hotel market continues to evolve, owners and investors are looking beyond traditional new-build development to create value. This session will explore opportunities for new hotels, adaptive reuse, office-to-hotel conversions, mixed-use developments, and the repositioning of existing assets in Montréal, Québec City, regional markets, and resort destinations.

Panelists will discuss how market demand, construction costs, zoning, financing, brand requirements, and changing guest expectations are influencing development decisions. The conversion will examine when conversion or repositioning may offer a stronger risk-adjusted return than ground-up construction, while highlighting practical approaches to unlocking underused real estate and maximizing long-term asset value.

Program

Thursday, September 24th