Thursday, September 25th

QHIC Conference Host

Tasha Kheiriddin
Tasha Kheiriddin
Hôte bilingue, modératrice et commentateur médiatique / Bilingual Host, Moderator, and Media Commentator

9:00 am – 10:00 am

Networking Breakfast & Tradeshow

Sponsored by:

10:00 am – 10:15 am

Opening Remarks 

10:15 am – 10:45 am

If It's Not One Thing...

Set against the backdrop of global shifts and local opportunities, this conversation will not only spotlight Quebec’s strengths but also set the tone for a day of forward-looking dialogue. Focus will be on Quebec’s current and economic momentum and investment outlook while conveying strategies to attract capital. Whether you're a hotel owner, developer, investor, or policy maker, this opening session will provide strategic context and inspiration for what's ahead. 

Speakers:

Véronyque Tremblay
Véronyque Tremblay
Présidente directrice générale / CEO
Association Hôtellerie du Québec

Annie Cloutier
Annie Cloutier
Directrice Financement Tourisme et Économie Sociale / Director of Tourism Financing
Investissement Québec

10:45 am – 11:30 am

How Much is Your Hotel Worth? Rate Integrity & Value Preservation in Compelling Times

In a market facing shifting demand, rising costs, and evolving guest expectations, protecting your hotel’s long-term value requires more than chasing short-term gains. Rate integrity—resisting the urge to discount aggressively—can be one of the most powerful tools in sustaining asset value and profitability.


The session will link the connections between rate management, asset performance, and investor confidence, using clear and simplified profit-and-loss comparisons to illustrate how rate choices made today impact future earnings and asset positioning.

Speakers:

Paolo Di Pietrantonio
Paolo Di Pietrantonio
Président, CPA-CA / President CPA-CA
Horwath HTL

Monique Rosszell
Monique Rosszell
Associée Directrice Principale / Senior Managing Partner
HVS Montreal/Toronto

Philippe Gadbois
Philippe Gadbois
Chief Operating Officer
Atlific Hotels

11:30 am – 12:00 pm

We Have a Lot to Be Proud Of

In a solo 30-minute spotlight, this session will unpack the economic outlook and the key trends shaping our financial future. From inflation to investment sentiment, expect frank insights from one of Canada’s leading economic minds.

Speaker:

Mario Lefebvre
Mario Lefebvre
Associé Conseil / Consulting Partner
Aviseo Conseil

12:00 pm – 1:15 pm

Networking Lunch & Tradeshow

Sponsored by:

1:15 pm – 2:00 pm

Why Brand My Hotel? Guests Are Already in My Backyard

In Quebec’s competitive and culturally distinct hospitality market, hotel owners face a pivotal decision: align with a global brand or operate independently. Each path comes with its own set of opportunities and challenges—ranging from marketing power and distribution reach to operational autonomy and brand standards.
 

The strategic, financial, and operational considerations will be rigorously debated. Industry experts will discuss real-world case studies, performance comparisons, and guest expectations specific to Quebec’s diverse regions.

Moderator:

Marsha Ray
Marsha Ray
Vice-présidente exécutive, directrice des opérations canadiennes / Executive Vice President, Head of Canada Operations
Urgo Hotels Canada

Speakers:

Bernard Chenevert
Bernard Chenevert
Vice-président, Opérations / Vice President Operations
Artifact Group

Éric Larouche
Éric Larouche
Président et fondateur / President & Founder
Groupe Hospitalités Hyvi

Jean-Paul Sarkis
Jean-Paul Sarkis
Directeur régional, Services de franchise / Regional Director, Franchise Services
Choice Hotels Canada

2:00 pm – 2:45 pm

Equity & Debt are Plentiful - Especially Today

Leading financiers, developers, and capital advisors explore how Quebec hotel owners are structuring deals. Topics include current lending conditions, risk assessment, return expectations, equity partner trends, and how developers are creatively blending funding sources to bring new projects to market.

Moderator:

Saloua Benkhouya
Saloua Benkhouya
Vice-présidente, Capital d'investissement et investissement à retombées sociales/ Vice President Private Equity & Impact Investing
Fonds de solidarité FTQ

Speakers:

Clare Chiu
Clare Chiu
Vice-présidente / Vice President
Warwick Hotels and Resorts

Bin Han
Bin Han
Directeur principal, Québec / Managing Director, Quebec
CFO Capital

Sergio Zarriello
Sergio Zarriello
Directeur principal, Actif commercial et finances / Senior Director Business Property Finance
BMO Bank of Montreal

Marc-Aurele Mailloux-Gagnon
Marc-Aurele Mailloux-Gagnon
Directeur principal, Investissements et financement / Senior Manager, Investments & Financing
Carbonleo Inc.

2:45 pm – 3:15 pm

Networking Coffee Break & Tradeshow

Sponsored by:

3:15 pm – 3:45 pm

Closing Fireside Discussion

Moderator:

Gregory Charles
Gregory Charles
Artiste interprète canadien
Canadian Performing Artist

Speakers:

Hugo Germain
Hugo Germain
Coprésident / Co‑President
Groupe Germain inc. / Germain Hotels

Marie Pier Germain
Marie Pier Germain
Coprésidente / Co‑President
Groupe Germain inc. / Germain Hotels

3:45 pm – 4:00 pm

Closing Remarks

4:00 pm – 6:00 pm

Closing Reception

Sponsored by: