9:00 am – 10:00 am

Networking Breakfast & Tradeshow

Sponsored by:

10:00 am – 10:15 am

Opening Remarks 

10:15 am – 10:45 am

If It's Not One Thing...

Set against the backdrop of global shifts and local opportunities, this conversation will not only spotlight Quebec’s strengths but also set the tone for a day of forward-looking dialogue. Focus will be on Quebec’s current and economic momentum and investment outlook while conveying strategies to attract capital. Whether you're a hotel owner, developer, investor, or policy maker, this opening session will provide strategic context and inspiration for what's ahead. 

10:45 am – 11:30 am

How Much is Your Hotel Worth? Rate Integrity & Value Preservation in Compelling Times

In a market facing shifting demand, rising costs, and evolving guest expectations, protecting your hotel’s long-term value requires more than chasing short-term gains. Rate integrity—resisting the urge to discount aggressively—can be one of the most powerful tools in sustaining asset value and profitability.

The session will link the connections between rate management, asset performance, and investor confidence, using clear and simplified profit-and-loss comparisons to illustrate how rate choices made today impact future earnings and asset positioning.

11:30 am – 12:00 pm

We Have a Lot to Be Proud Of

In a solo 30-minute spotlight, this session will unpack the economic outlook and the key trends shaping our financial future. From inflation to investment sentiment, expect frank insights from one of Canada’s leading economic minds.

12:00 pm – 1:15 pm

Networking Lunch & Tradeshow

1:15 pm – 2:00 pm

Why Brand My Hotel? Guests Are Already in My Backyard

In Quebec’s competitive and culturally distinct hospitality market, hotel owners face a pivotal decision: align with a global brand or operate independently. Each path comes with its own set of opportunities and challenges—ranging from marketing power and distribution reach to operational autonomy and brand standards.
 

The strategic, financial, and operational considerations will be rigorously debated. Industry experts will discuss real-world case studies, performance comparisons, and guest expectations specific to Quebec’s diverse regions.

2:00 pm – 2:45 pm

Equity & Debt are Plentiful - Especially Today

Leading financiers, developers, and capital advisors explore how Quebec hotel owners are structuring deals. Topics include current lending conditions, risk assessment, return expectations, equity partner trends, and how developers are creatively blending funding sources to bring new projects to market.

2:45 pm – 3:15 pm

Networking Coffee Break & Tradeshow

Sponsored by:

3:15 pm – 3:45 pm

Closing Fireside Discussion

4:00 pm – 4:15 pm

Closing Remarks

4:15 pm – 6:00 pm

Closing Reception

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